{"id":97013,"date":"2026-03-16T14:33:16","date_gmt":"2026-03-16T12:33:16","guid":{"rendered":"https:\/\/www.innobasque.eus\/caso-practico\/sensorica-y-realidad-virtual-aplicada-a-la-investigacion-en-marketing\/"},"modified":"2026-03-27T12:35:08","modified_gmt":"2026-03-27T10:35:08","slug":"marketineko-ikerketari-aplikatutako-sentsorika-eta-errealitate-birtuala","status":"publish","type":"caso-practico","link":"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/marketineko-ikerketari-aplikatutako-sentsorika-eta-errealitate-birtuala\/","title":{"rendered":"Marketineko ikerketari aplikatutako sentsorika eta errealitate birtuala"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"97013\" class=\"elementor elementor-97013 elementor-95824\" data-elementor-post-type=\"caso-practico\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8566be7 e-con-full e-flex e-con e-parent\" data-id=\"8566be7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:97017,&quot;url&quot;:&quot;https:\\\/\\\/www.innobasque.eus\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Hero-landing-EU.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44228a9 e-flex e-con-boxed e-con e-parent\" data-id=\"44228a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6b80c elementor-widget elementor-widget-video\" data-id=\"3d6b80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jomMUumdEXk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0856a7c e-flex e-con-boxed e-con e-parent\" data-id=\"0856a7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4703b9 e-con-full bloke-info-webinar e-flex e-con e-child\" data-id=\"c4703b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b49797 elementor-widget elementor-widget-text-editor\" data-id=\"7b49797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>DATA<br><strong>2026ko urtarrilaren 20an<\/strong><\/p>\n<p>HIZLARIA<br><strong>Patxi Alija<\/strong><\/p>\n<p>HIZLARIAREN PROFILA<br><strong>Adimen Ikerkuntzako zuzendari nagusia<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86e6c7 e-con-full e-flex e-con e-child\" data-id=\"f86e6c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c65b38f elementor-widget elementor-widget-heading\" data-id=\"c65b38f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketineko ikerketari aplikatutako sentsorika eta errealitate birtuala<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106d036 elementor-widget elementor-widget-text-editor\" data-id=\"106d036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Innobasque Berrikuntzaren Euskal Agentziak sustatutako \u201cMarketineko ikerketari aplikatutako sentsorika eta errealitate birtuala\u201d web-mintegiak hileroko saioen ziklo berri bat inauguratu zuen egiazko proiektuak erakusteko, non ezagutza zientifiko-teknologikoa eragin ekonomiko eta soziala duten irtenbide berritzaile bilakatzen den. Patxi Alija Adimen Investigaci\u00f3n enpresako zuzendari nagusia da eta merkatuen ikerketaren eboluzioaz eta kontsumitzailearen jokabidea ulertzeko azaleratzen ari diren teknologiek \u2013errealitate birtualak, sentsore biometrikoek edo adimen artifizialak- duten eraginaz hitz egin zuen. <\/p>\n<p>Alijak analogia bat aipatu zuen: arrantzale profesionalak ezagutzen ditu ibaia, testuingurua eta arrainen portaera eta enpresek ere kontsumitzaileen egiazko beharrak ezagutu behar dituzte marketin-arloko erabaki estrategikoak hartzeko. Merkatu-ikerketak behaketa eta zuzeneko kontsulta konbinatzen zituela azaldu zuen, ohiturei, pertzepzioei, motibazioei eta emozioei buruzko informazio fidagarria lortzeko. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d79a59 elementor-widget elementor-widget-text-editor\" data-id=\"7d79a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Hamarkadetan zehar ikerketa horiek inkestetan eta elkarrizketetan oinarritu ziren batez ere, baina sektoreak eraldaketa handiak izan ditu: 2006-2010 aldiko lineako inkestetatik 2011-2015 aldiko neuromarketinaren boom-era, automatizazio eta ikerketa bizkorretik igarota, zeinak gaur egun, adimen artifizialaren garapenarekin batera, sektorearentzako zeruertz berria markatu duten.<\/p><p>Hamarkadetan zehar ikerketa horiek inkestetan eta elkarrizketetan oinarritu ziren batez ere, baina sektoreak eraldaketa handiak izan ditu: 2006-2010 aldiko lineako inkestetatik 2011-2015 aldiko neuromarketinaren boom-era, automatizazio eta ikerketa bizkorretik igarota, zeinak gaur egun, adimen artifizialaren garapenarekin batera, sektorearentzako zeruertz berria markatu duten. <\/p><p>Inflexio-puntu handia Osasundata lankidetza-proiektua izan zen, Hazitek-en esparruan finantzatua, Adimenek enpresa teknologikoekin, osasun-arloko enpresekin eta Euskal Herriko Unibertsitatearekin batera hartu zuen parte. Helburua: gailu eramangarrien bidez pertsonak monitorizatzeko tresnak garatzea eta AA erabiltzea zahartzeari lotutako beharrak eta arriskuak aurresateko. <\/p><p>Proiektu horri esker Adimen enpresak datu-bolumen handien analisian zuen esperientzia indartu zuen, giza portaera eta egokitzapen teknologikoaren ulermena areagotu zuen eta esparru etikoak eta arauzko esparru aurreratuak txertatu zituen, zuzenbide-arloko unibertsitateko adituekin lankidetzan aritzeari esker.<\/p><p>Osasundatako esperientziak lankidetza berriak ekarri zituen, errealitate birtualean espezializatutako Innovae edo Veris Behavior enpresekin, esaterako. Ondorioz, inguru digitaletan diseinatu zituzten supermerkatuak, botikak edo merkataritzako guneak eta horiei esker kontsumitzaileak agertoki errealistan sartu ahal izan ziren eta erosteko erabakiak irudikatu, plataformak beren portaera osorik erregistratzen zuen bitartean: ibilbideak, begirada non finkatu zen, hartutako produktuak, linealekiko interakzioa eta erosketako azken orga. <\/p><p>Salmenta-puntuaren \u201cbiki digital\u201d horri esker, denda errealak alteratu gabe esperimentatu daiteke, kostuak murriztu, alborapenak saihestu eta merkataritza-arloko ikerketa bizkortu. Sistema horrek behaketa, elkarrizketak eta ondorengo inkestak konbinatzen ditu adierazpenak ere jasotzeko: partaide bakoitzak sentitzen duena eta interpretatzen duena. <\/p><p>Hainbat urtez garatu ondoren, Adimenek bere plataforma du \u2013estatu mailako aitzindaria\u2013 eta enpresek beren inguru birtualak sor ditzakete errealitate birtualeko betaurrekorik gabe eta esperimentuak modu autonomoan diseina ditzakete. Hasi produktu berrien testak egitetik eta prezio-aldaketa simulatzera arte, baita sustapenak eta salmenta-puntuaren diseinua ere; tresna horrek analisi errealista, irisgarria eta jasangarria eskaintzen du eta Espainian nahiz Latinoamerikan ezar daiteke. <\/p><p>Web-mintegia ixteko, hamar urteko eboluzio honetatik Adimenek lortu dituen ikaskuntza estrategikoak aipatu ziren:<\/p><ul><li>\u201cPosibilismotik\u201d berrikuntzaren planifikazio egituratura igarotzea.<\/li><li>Enpresekin, zentro teknologikoekin eta unibertsitateekin lankidetzan aritzearen aldeko apustua egitea.<\/li><li>Hasieratik analisi etikoa eta arauzkoa txertatzea.<\/li><li>Teknologia eskalagarria garatzea, merkatuko egiazko erronkei erantzungo diena.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a417bf2 e-flex e-con-boxed e-con e-parent\" data-id=\"a417bf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86cdcfd elementor-widget elementor-widget-heading\" data-id=\"86cdcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beste kasu praktiko batzuk \"Zientziatik Berrikuntzara\".<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c49a432 e-flex e-con-boxed e-con e-parent\" data-id=\"c49a432\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f348ba elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"8f348ba\" data-element_type=\"widget\" data-e-type=\"widget\" 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elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/09\/Septiembre_PONENTES-caratulas-YOUTUBE_WEBINAR-scaled.jpg\" class=\"attachment-large size-large wp-image-107719\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko irailaren 26a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">NeureHizki: euskaraz irakurtzeko zailtasunak antzemateko zientzia eta teknologia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tLehen Hezkuntzako 1. mailatik DBHko 4. mailara bitarteko euskarazko irakurketa ebaluatzeko tresna digital aitzindaria.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a 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data-elementor-type=\"loop-item\" data-elementor-id=\"97008\" class=\"elementor elementor-97008 elementor-96460 elementor-96460 e-loop-item e-loop-item-103240 post-103240 caso-practico type-caso-practico status-publish has-post-thumbnail entry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-116386f item-webinar e-flex e-con-boxed e-con e-parent\" data-id=\"116386f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc309 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/07\/PONENTES-caratula_WEBINAR-6.jpg\" class=\"attachment-large size-large wp-image-103243\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko ekainaren 26a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adimen artifiziala hondartzetako segurtasuna areagotzeko<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tAdimen artifiziala, ikuspen artifizial eta ezagutza aditua konbinatzen duen irtenbidea, hondartzetan arrisku-egoerak hautemateko.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/adimen-artifiziala-hondartzetako-segurtasuna-areagotzeko\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSartu webinarrean\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"97008\" class=\"elementor elementor-97008 elementor-96460 elementor-96460 e-loop-item e-loop-item-102386 post-102386 caso-practico type-caso-practico status-publish has-post-thumbnail entry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-116386f item-webinar e-flex e-con-boxed e-con e-parent\" data-id=\"116386f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc309 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/06\/Junio_PONENTES-caratulas-YOUTUBE_WEBINAR-scaled.jpg\" class=\"attachment-large size-large wp-image-102399\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko maiatzaren 29a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bizitegi-eraikinen birgaitze energetikoaren berrikuntza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tEtxebizitzen birgaitze energetikorako irtenbide berritzailea, Happening proiektu europarraren barruan garatua.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/bizitegi-eraikinen-birgaitze-energetikoaren-berrikuntza\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSartu webinarrean\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"97008\" class=\"elementor elementor-97008 elementor-96460 elementor-96460 e-loop-item e-loop-item-98993 post-98993 caso-practico type-caso-practico status-publish has-post-thumbnail entry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-116386f item-webinar e-flex e-con-boxed e-con e-parent\" data-id=\"116386f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc309 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/04\/Portada-scaled.jpg\" class=\"attachment-large size-large wp-image-98996\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko apirilaren 24a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3D eredu pertsonalizatuak aplikatzea bihotzeko kirurgia konplexuan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tPraktika klinikoan 3Dn inprimatutako eredu anatomikoak txertatzeko prozesua, baita lortutako ikaskuntzak eta miokardiopatia hipertrofiko buxatzailearen kasu konplexuetan sortutako inpaktua ere.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/3d-eredu-pertsonalizatuak-aplikatzea-bihotzeko-kirurgia-konplexuan\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSartu webinarrean\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"97008\" class=\"elementor elementor-97008 elementor-96460 elementor-96460 e-loop-item e-loop-item-97324 post-97324 caso-practico type-caso-practico status-publish has-post-thumbnail entry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-116386f item-webinar e-flex e-con-boxed e-con e-parent\" data-id=\"116386f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc309 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/04\/caratula-webinar-Laboral-Kutxa-scaled.png\" class=\"attachment-large size-large wp-image-99006\" alt=\"\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko martxoaren 27a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Etxeko ezbeharren izapidetze digitala<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tEtxeko ezbeharren tramitazio digitala ahalbidetzen duen tresna bat sortzea, 2023tik sistema bat sortu duen argazki edo bideo batetik abiatuta. Sistema horrek aukera ematen die bezeroei kristalaren kalteen ondoriozko bitrozeramiken matxuren berri emateko aseguru etxeari.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/laboral-kutxa-ikerlan-eta-lagun-aro-aseguruak-eta-etxeko-ezbeharren-parte-digitalak-izapidetzeko-tresna-innobasqueko-kasu-praktikoen-azken-web-mintegiaren-protagonistak\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSartu webinarrean\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"97008\" class=\"elementor elementor-97008 elementor-96460 elementor-96460 e-loop-item e-loop-item-97027 post-97027 caso-practico type-caso-practico status-publish has-post-thumbnail entry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-116386f item-webinar e-flex e-con-boxed e-con e-parent\" data-id=\"116386f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ecc309 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"2ecc309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.innobasque.eus\/wp-content\/uploads\/2026\/03\/Portada-eus1.jpg\" class=\"attachment-large size-large wp-image-97029\" alt=\"Lortek, kasu parkatikoak webinarra irudia\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bad99 fecha-field elementor-widget elementor-widget-post-info\" data-id=\"00bad99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a587be elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2026ko otsailaren 27a\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68aea8 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d68aea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nola eraman ikerketa baten emaitza merkatura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4b3edc elementor-widget elementor-widget-post-info\" data-id=\"e4b3edc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-22e95fe elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSoluzio honek soldadura denbora errealean monitorizatzeko aukera ematen du. Prozesu hori funtsezkoa da sektore estrategikoetan, hala nola trengintzan, automobilgintzan, eraikuntzan eta siderurgian.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba91d8 elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-post-info\" data-id=\"2ba91d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-531d7fd\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.innobasque.eus\/eu\/kasu-praktikoa\/nola-eraman-ikerketa-baten-emaitza-merkatura\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tSartu webinarrean\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":96620,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"ambitos":[],"class_list":["post-97013","caso-practico","type-caso-practico","status-publish","has-post-thumbnail","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/caso-practico\/97013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/caso-practico"}],"about":[{"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/types\/caso-practico"}],"version-history":[{"count":3,"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/caso-practico\/97013\/revisions"}],"predecessor-version":[{"id":97026,"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/caso-practico\/97013\/revisions\/97026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/media\/96620"}],"wp:attachment":[{"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/media?parent=97013"}],"wp:term":[{"taxonomy":"ambitos","embeddable":true,"href":"https:\/\/www.innobasque.eus\/eu\/wp-json\/wp\/v2\/ambitos?post=97013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}